Design & Development

We have a team of 10 in-house professional jewelry designers with many years of experience. Our team is made up of designers who can sketch by hand,with design illustrator programs, CAD designers as well as graphic designers.We also work with local freelance designers and international designers for special projects.
We offer the development of complete private label collections from start to finish. Beginning with trend & market research and determining target sales prices & cost-based pricing. We then would develop a whole range of products suited to your goals.


You are also welcome to provide your own designs and let us know your ideas with photos and rough sketches. Our team will work on detailed design suggestions according to your requirements. We can make proposals on your briefing and our experience in close communication with you and our production team.
Determining the market
- Definition target group
- Proposal of raw material & sourcing of new materials
- Products range and size of collection
- Rough pricing & calculation
Cost & Timing
- Setting time frame for development & production
- Budgeting costs for design and Modelmaking
- Finalizing goals, terms & conditions
Briefing
- Create a detailed briefing for the client and design team
Design
- First design proposals & rough sketches with initial cost estimates.
- Detailed sketches with material breakdown (stones, plating, surface finishing)
Modelmaking
- After approval of design master models are produced by our CAD model makers in conjunction with our experienced goldsmiths.
Production
- Once the quality samples are approved, production on the collection begins.
